Blockchain-based E-commerce Marketing Strategy for Agricultural Supply Chain

Abstract

The application of blockchain technology into e-commerce marketing techniques within the agricultural supply chain is investigated in this study. Given the volatility and complexity of agricultural markets, creative techniques to ensuring the authenticity, traceability, and efficiency of these systems are urgently needed. Blockchain offers a decentralized and transparent approach, ensuring data integrity and building trust among stakeholders. We analyze the potential of blockchain to revolutionize e-commerce practices by enabling smart contracts, real-time data access, and immutable records, which can lead to cost savings, reduced fraud, and enhanced marketing capabilities. Through case studies and modeling, we demonstrate how blockchain can be leveraged to create a seamless farm-to-table journey, empowering farmers, distributors, and consumers. Our strategic framework provides actionable insights for practitioners to capitalize on blockchain’s capabilities, fostering sustainable growth in the agricultural sector. This study contributes to the literature by bridging the gap between blockchain technology and e-commerce marketing, offering a comprehensive strategy for the agricultural supply chain’s advancement.